Updated: Jan 22, 2019
Although most online practitioners didn’t consider content writing to be a crucial part of their online campaign till a few years ago, today, blog writing has become a critical element that determines whether your blog or website is successful. Having a superior product or service doesn’t do the trick anymore; you need to embody it with high-quality content that entices your audience, charms Google and converts prospects into customers. This piece outlines the keys to content writing success.
1.Versatility and Dynamism
Since blog writing projects come in different styles, sizes
and shapes, successful content writers should be masters of all writing styles.
Whether it is blog posts, case studies, news, white papers, eBooks or ad posts,
a competent writer should have the ability and expertise to tackle any writing
gig from all these fields. The content should also stand the test of time and
not only suit a particular period.
2.Write for the audience, not for the search engines
Although most people focus their content writing on ranking
at the top of the search engines, it is disappointing to learn that they are
getting it all wrong. The sole purpose of Google is to keep the visitor
entertained and excited. So, if you prioritize your content on keeping your
audience happy, Google will eventually come along, and you will start making a
3.Creativity is imperative
As a blog writer, being creative inspires visitors to keep
gulping down your content every single day, and it is also a great way to
create rapport. Your ability to come up with creative and relevant ideas,
either full stories or sections of a given topic is what will help you stand
out from the rest.
4.Showcase expertise and skill in every step
Once you get a topic, make sure you have everything you need at
your fingertips to craft a captivating and engaging article. This is achieved
by conducting in-depth research from reliable resources. When audiences see
that you can deliver factual information with clarity and without contradiction,
they will always be waiting to see whatever you post.
5.Consistency is key
Readers don’t like to be bombarded with unusual, bloated
content once you make them get used to a certain way of writing or given
topics. Make sure you stick to the voice that audiences know you for, provide
the number of posts people they expect, and avoid deviating from your area of
6.Your content should be readable
While readability boils down to some things such as sentence
structure and the flow among others, the trick is to catch the readers’
attention and keep them engaged until the end. Make sure you proofread your
work, use the active voice and utilize short sentences, bullet points, short
paragraphs, and multiple subtitles.
7.Make your content Social Media-Friendly
When audiences are not looking things up on Google, there is
a high probability that they are on Twitter, Instagram or Facebook. Blog
writing that captures the attention of social media can boost your website or
blog readership, thereby increasing the traffic and conversions.
Although there is no rigid formula for successful content
writing, at least we know it is not all about phrasing sentences. It involves
identifying what you are writing about and putting in the effort to craft
creative, unique, and readable content that will entice, engage and enrich your
audience. And since content writing is increasingly becoming a vital element in
online marketing, the demand for top-notch content is bound to keep soaring.
Content Flip is recognized as a top content marketing & copywriting company on DesignRush